Tetley's and Rugby League
Since the opening of the Tetley’s Brewery in Leeds in 1822 the company’s iconic huntsman logo has become a symbol of the north and, more recently, an image closely associated with Rugby League.
It is a common misconception that the huntsman was based on company founder Joshua Tetley himself but since 1822 the image has become synonymous with the company as a hard-working and dependable part of northern industry.
Though the sport has recently made a foray south of the ‘M62 corridor’ the true heartland of Rugby League in England remains the north – making the famous northern brand a natural partner for the sport. And with a history spanning nearly 200 years it seems only natural for Tetley’s, renowned as a traditional and consistent brand, should eventually put its name its name to Rugby League’s most historic and prestigious cup competition.
By the mid-twentieth century Tetley’s was Leeds’ premier brewery and a focal point for Yorkshire industry, establishing itself as one of the most recognisable beer brands in the country. At its height in the 1960’s the brewery employed over a thousand workers, with half of Leeds’ pubs owned by the company.
Tetley’s broke new ground ahead of the 1971/72 season as they became the first-ever sponsor of the RFL, and begun a long-running sponsorship with Leeds RLFC which continued through the formation of Leeds Rhinos until 2005.
Just two years after being taken over by Carlsberg Tetley’s became the main sponsor of the Super League from 2000 until 2004, and will be the official beer of the league for the next two seasons. Today the company retains its links to the city and the surrounding area as a major sponsor of the Rhinos as well as the Dewsbury Rams’s home ground, Tetley’s Stadium.As of this season Tetley’s will continue their affiliation with the sport, sponsoring the world’s oldest and most prestigious Rugby League competition for 2013 and 2014.Throughout this season’s Tetley’s Challenge Cup, Tetley’s will be raising money for their official charity partner, Help for Heroes.
As part of this fundraising effort, every round will have a designated Help for Heroes match, with bucket collections, merchandise sales and Man of the Match awards presentations by Help for Heroes.For opportunities to win tickets and money can’t buy Rugby League goodies at www.facebook.com/tetleyschallengecup and @tetleyschcup. The site will also feature a series of videos with some of the competitions top stars taking part in a number of challenges hosted by George Riley to see if they are ‘Made of the Right Stuff”.